Promotions with Power
PlayerLinx enables you to implement promotional programs and direct marketing campaigns just like those found in major casinos.
An easy-to-use web interface is used to enroll customers, define and track player activity, and redeem account rewards. All player information is stored in a centralized database.
PlayerLinx promotions allow operators to:
- Provide incentives to players that automatically expire if not used, driving return business
- Define promotion rules such as earnings rates, active dates and times, and qualifying triggers
- Individualize promotions by location within your enterprise, providing you with the ability to target select market segments
- View real-time reports that provide detailed information on promotion participation
Playing the right card
We believe benefits of membership should begin immediately – for both you and your players. Our loyalty program player cards are pre-encoded with both a barcode and a magnetic stripe, eliminating the need to print the member’s name on the card. Cards can be activated for immediate use at the POS terminal. This easily accessible feature makes it both convenient and advantageous for operators to promote player’s club benefits, with:
- Centralized database for analysis and marketing opportunities
- Detailed information and historical data that drive future promotions
- Easy enrollment eliminates need for dedicated staff to enroll customers
- Immediate customer participation in your player’s club
As player’s club members, your players will enjoy promotions and reward potential similar to those offered by major casinos and large franchises. As an operator, you will have immediate access to a full range of player activity reports allowing you to optimize your floor earning potential.